artwork illustration, visual identity, campaign
Down town, not only do we eat with particular taste, but also with particular class. A food truck festival of Bacon & Beans is not your average. An urban setting engages with the experience of street food and delicacies. To enhance that experience further and mobilize a tough crowd of enthusiasts, a visual identity had to be carefully and tastefully crafted.
Hand illustrated artwork expresses the experience of food in a raw, yet sensitive way, while the series highlights the endless supply of dishes and good spirit at the festival. The logo has an elegant appearance and the colors of the visual identity were carefully picked to appease and prove to every member of the crowd that taste is taken very seriously here.