Life in a bubble

Life in a bubble

logo restyling, responsive website, artwork, campaign

Park am See is for those with fine taste. Time comes to a halt in this piece of paradise that almost seems as if it is trapped in a soap bubble. The festival distilled its name from its lush surrounding; an intimate landscape made for a passionate, dancing crowd, and given a colorful, bombastic and inspiring visual identity with a sensitive touch.

The energy of Park am See has become tangible in color. The natural surrounding has been translated back to a logo that is literally the top view of a wooden rock formation posed in clear water. The artwork, that serves as the basis for the off and online campaign, has been hand sculpted. The entire visual identity is constantly in motion.

image description
image description
image description
image description
image description
image description

Brush lettering

Brush lettering

For the redesigning of the old logo we preserved the organic circle as the foundation, but further improved and sharpened the edges and combined it with brush letters.

image description
image description
image description

Soap bubble

This part seemed like fantasy but was real: the entire wooden island shimmered in a bubble of rainbow reflecting soap for a few seconds.

Credits

Web development: Strikonline
Studio photography: Nick Chesnaye
Event photography: Fotograafniels.nl