Paradise found

Paradise found

visual identity

Sailing the seas on a long journey past exotic islands. For many a dream, to Joshua, founder of To Cape Verde Islands daily business. His great love, Cape Verde, had to be placed on the map and made known to an audience of travelers that favor authenticity above anything. Transferring the unique atmosphere and beauty of each of the islands was a must.

The abundance and depth of the archipelago shows itself visually in a color palette that is derived from the natural materials and resources on the islands. A dynamic system of signage represents the geographical placing of the islands, while also triggering one’s sense of traveling the map. The icon of each island tells you exactly which direction to sail in.

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Adventurously discovering

The visual identity had to ensure the character of each island was expressed, but also the archipelago as a whole. With ten islands in total this was no easy task.

Variations in nature, culture and location are the inspiration behind a color palette that paints the islands’ personalities accordingly.

Each island has an arrow as icon that reflects its actual location. They reflect the essence of the identity: a map of discovery.

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Credits

Credits