Organized chaos
Organized chaos
visual identity, website
Carrying the weight of their immortal status in the festival scene the guys at Kultlab remain as unpolished as ever. With beloved productions like Wildeburg, Into the Woods and Lepeltje Lepeltje they have shown time and again that an unrestrained attitude is what it takes. They don’t self-promote, still they earned a bit of branding.
The visual identity of Kultlab shouts of multiplicity, colorfulness and organized chaos. Nothing is tidy, everything is expressive. With a simple adjustment the orderly is tilted and by moving clear of the purely digital, they now have a way of physically marking and expanding their territory.
