Hands on home improvement
Hands on home improvement
visual identity, in-store signing
The Dutch are very hands-on. We take matters into our own hands, including house improvement. Plus, we’re keen on saving a few bucks. Klus combines all these great Dutch qualities into one. Offering a Recycling Centre for any building material, from single screws to kitchen sinks. Since the concept was new, it needed visual appeal.
A no-nonsense visual identity that tells just how it is was designed. Attention is automatically drawn towards the bright signing and visual display. The recycling element was incorporated into the logo to stimulate the customer into actively contributing to the recycling cycle. Finally, a funny poster series reflects the sober attitude that suits the Dutch.
