Let’s be honest
Let’s be honest
webshop, visual identity, apparel branding, creative copy
A man that dares put his neck on the line can be refreshing. Referring to a verse from the Bible, J54 is not afraid to stand for a better environment and better treatment of all the workers in the clothing industry. This truthful message radiates from the brand, the apparel and the webshop that were all designed for conscious men.
The visual identity of J54 centers around the sawing of cotton. The three iconic cotton balls of the logo that are placed in the back of the neck, highlight the honorable in men. An area attached to both vulnerability and confidence. The colors are light and they whirl down, the copy projects strength.
