The magic of the forest

The magic of the forest

wood crafts, installation design, video production, art direction

Magical things happen in the woods, we all know that. Into the Woods festival combines forest enchantment with top of the bill electronic house music. Music lovers from across the nation are drawn in to experience this first hand. Meanwhile, creativity is VIP at Into the Woods, so all its artwork is drowned in it.

That combination of magical inspiration and energy is making the forest come alive in a mind-boggling conceptual installation. The promotion video centers around a Rube Goldberg machine covered with wooden masks and filled with mechanical parts, that takes the viewer on a night and day journey passed forest creatures.

image description
image description
image description
image description
image description
image description
image description
image description

Extras

Extras

Besides the promotional video, several additional physical items have spun off as well.

The totem pole was made to last and for its exhibition at Kaalstaart, a special book was designed to accompany it. The book, named ‘Your Own Rube Goldberg Totem Pole in Too Many Steps’, is a parody of a do-it-yourself manual.

In addition to that, we designed light boxes that were placed at the stages of the event to spread some of the video’s vibe.

image description
image description
image description
image description
image description
image description
image description
image description

Credits

Video Production: E-Ville Media Group

Welding: Bob van de Veen