Resurrection of the gilds
Resurrection of the gilds
handmade logo, visual identity
Entrepreneurs tend to mingle and bond easily, as they did in the old days of the guilds. Social networks of masters and companions were the basis for a whole range of crafts. Through means of cultural-intellectual challenging seminars Frisse Bronnen aims to redistribute some of the knowledge of old back to the entrepreneurs, in an inspiring environment.
It should come as no surprise that Frisse Bronnen has a sweet tooth for classical esthetics. Nevertheless, in this day of age, classical principles should firmly connect with contemporary perspectives. A sense of freshness, in tone and color, reaches out in time, while still preserving an original thematic backbone. The spirit of learning is thus propagated in a sophisticated way.