Flamboyant faces

Flamboyant faces

festival campaign, illustration, poster design, responsive website, animation

Buiten Westen has found itself a great abode in paradise. That story has been recited to the public the previous year as if it were a poem of delight. Sweetness has never quite been a trait of Amsterdam though, so for this year’s promotional campaign and for the artwork of the visual identity the tempo was upped and so was the volume.

Nothing is quite as exhilarating as when expressive eyes glance your way. Whenever flaunting is the norm, an impressive appearance is a must. Animal faces that emanate pride set the tone for this year’s campaign. For inspiration for the perfect outfit we would also refer to the animal kingdom. The elements of Buiten Westen keep progressing.

Wood

Wood

The visual identity builds on a graphical composition that required some technical wit, especially for web. For the interactive division of planes of the artwork, the website was designed in such a way that with every scroll between pages three different planes would form together in a sort of squared parallax scroll. For the trailer the technique was simpler, but the execution even more dynamic.

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Gold

Gold

The visual story has depth and consists of several chapters, since it elaborates on the designs of the previous year. In the evolution of the animated trailer and all the artwork, the most effective elements were given more importance and the illustrations were made more refined. The looks of animals and their exuberant colors act as a magnet that attracts the public through expressiveness.

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Style icons

All the animal faces in the series have something in common; they are style icons.

Outfit, hairdo, make up, every detail of the baboon, peacock and iguana is styled to perfection.

With extravagant fashion, these animal figures act as self-assured as the audience that travels to Amsterdam for a summer’s day of festival dancing.

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Credits

Credits

Web development: Jori de Goede, Theo van Oosterum
Music: Jaap Kattevilder
Sound Design: Elephant Ears
Event photography: KIRSTENVANSANTEN (img 1,2), Tomdoms.com (img 3)