Ability, motivation, opportunity

Ability, motivation, opportunity

video production, art direction, set design

AMO stands for Ability, Motivation and Opportunity, relatable terms for recognizable situations that occur at schools in the secondary educational system. The AMO-model frames these themes, to serve as an indispensable tool for teachers in their daily work with students and colleagues. The frames should therefore come across clearly.

Every teacher should be mindful of the power of these three key principles when dealing with miscellaneous situations at school. It is for this reason that the daily context of their work is center stage in a series of videos that visualize the model. A minimalistic style focuses attention on each theme and every set is handcrafted to keep the tone accessible.

AMO

AMO

Ability, motivation and opportunity are the three pillars of the human resources model that supplies teachers with a means for dealing with difficult situations.

A push in the back, a chance to shine, a spot at the table: three principles have been translated to familiar metaphors in the videos in a clear, minimalist way.

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Credits

Video production and edit:
E-Ville Media Group