For 10 or 10.000 people

For 10 or 10.000 people

visual identity, portfolio website, branding animation

Chasing the Hihat takes event production so seriously, that they will spell out the whole playing field, with some true Amsterdam boldness. In a cultural scene where time and ideas never stop to rest, a rock steady identity is the sign of longevity. A fitting suit for the four different branches of CTH should express versatility and above all professionalism.

Rebranding a logo that has become nothing short of cultural heritage was an evolutionary unraveling of imagery and language. A consistent identity with several different faces is the foundation of a thought through design that hits the spot differently for every branch of its organization – without ever being disloyal to the sanctity of the logo that started it all.

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Wood

Wood

The new foundation of Chasing the Hihat had to be communicated clearly both to the public and internally. The extensive preliminary research brought about five distinctive profiles that formed the building blocks for a new visual identity. With consistency in form, a simple structure and a clear hierarchy, the identity serves a broad audience both on and offline.

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Gold

Gold

With all of the past years’ experience, a new presence was a gate to the future for Chasing the Hihat. Both in activity and personality CTH is rich in pronounced and bold persona. Those many different characters have been set in a tailor made and expressive logo, in its own distinct color, for every division. With the capital C centralized, every logo is a piece of the company’s soul.

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Credits

Credits

Web development:
Strikonline

Event photography:
VAAG (img 1), KIRSTENVANSANTEN (img 2)